1. Tell people the point or focus of your web site.
Explain to them what things they can do or which
goals they can accomplish while visiting your site.
2. Make your visitors feel comfortable at your web
site. Give them your main business address, your
visitors may not trust you if you’re using a P.O. box.
3. Include a FAQ on your web site or via e-mail
on an autoresponder. This will give your customers
an extra convenience without having to contact you.
4. Buy advertising space on discussion board web
sites. They are usually arranged by subject; that
makes them highly targeted.
5. Start a free e-mail newsletter to create your own
opt in list. Create a title that grabs readers attention.
Submit it to free e-zine directories on the internet.
6. Record all your new promotion ideas into an idea
journal, good or bad. Sometimes you can combine
ideas to create new ones to increase your sales.
7. Convert your web site and free e-mail newsletter
into different languages. This will increase your over-
all target market.
8. Make your classified ads stand out in a crowd.
Use all capitol letters in the headline, divide letters
with extra spaces, add in text symbols, etc.
9. Remember your customer is always right, even
if they are not. Resolve all conflicts quickly and
painlessly. They are the lifeblood of your business.
10. Create a bond with your visitors by bringing up
likes or dislikes you have in common with them in
your ad copy. Just make sure you do your research.
Article directories are websites filled with content on anything from
golf tips to small business financial advice. These article databases are
broken down into categories and subcategories based on topic.
Submitting relevant content to these directories is a great way to
market your website because posting articles gives you two major
benefits. For starters, this is a way of actively promoting your website.
When you submit an article, you have the opportunity to include a link
back to your website. If someone comes across your article on the
web, they may choose to follow the link to your site to learn more. So
submitting some simple material relevant to your niche can directly
drive traffic to your online business.
Along with basic traffic generation, submitting content to article
directories has some search engine optimization advantages. Links
back to your websites help you to rank higher in the search engines.
This is because a basic element of search engine optimization is the
number of relevant links back to your website.
Think of it like this: If many other websites have a link to your page (a
backlink), then your page must be pretty good. This is one of the basic
reasoning the search engines use when determining where you rank
for various keyword phrases. So submitting content to an article
directory gives you one of these backlinks.
There are thousands of article directories out there to submit content
to, but start by focusing on just the biggest and most credible ones.
Begin submitting to EzineArticles.com and GoArticles.com. These are
not only two of the most popular article directories, but they also have
good standing with the search engines. This means that links on these
two directories can do more for you then a backlink on other
directories.
Before writing an article, check out some articles currently at the
article directory websites. You will see that the content doesn’t have to
be some of your best work. You are primarily submitting content to
these directories for the backlink, not necessarily for human traffic. If
you want to get these backlinks with minimal effort and little time
spent, you can simply re-write other articles in your own words. Also
notice that these articles only need to be a couple hundred words in
length.
You want to avoid using duplicate content, so never copy and paste
content already on your site or any other website.
If you really want these backlinks with the absolute least amount of
effort, there are programs that automate the writing process by
creating articles for you. Instant Article Wizard is the best of these
programs, and can free up a lot of time for you to spend elsewhere.
After submitting articles to a directory, you can even track statistics on
the popularity of these articles and monitor how many people visit
your website because of the articles. You’ll find that some articles
seem to resonate more with readers than other articles. Such statistics
enable you to make important marketing decisions, such as where to
focus your time and energy.
For optimal effectiveness, spread out your article submissions. Don’t
think you can simply blast out a ton of articles and never worry about
submitting again. The key is to be consistent over a decent period of
time to prove to the search engines that you are not spamming.
The backlinks you get by submitting content are not extremely
valuable, so article submission should be just one element of your
online marketing strategy. Consider this a very simple and quick way
to begin attracting visitors to your website.
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